A healthcare agency specializing in developing brands focused on complex diseases and pioneering therapeutic initiatives.

Building ▪ Better ▪ Brands ▪

Building ▪ Better ▪ Brands ▪

What We Do

Whether building a brand from early clinical trials or repositioning an existing brand, B3 brings a diverse set of talent and tools to create your market leading brand.

We partner with clients to drive brands that push the boundaries of healthcare and advance patient care.

What Makes Us Unique

We connect all the elements necessary to create market- leading brands. Our accomplished team combines cross-functional pharmaceutical and biotech brand management and ad agency expertise to drive your brand’s market leadership.  

Proficiencies are rooted in marketing, market research, pharmaceutical sales, and managed markets targeting each of your brand’s critical audiences.

Why Partner With Us?

Your B3 Healthcare team is designed to deliver collaborative, compelling, and adaptive solutions ensuring your brand’s goals are achieved while maximizing your brand’s investment.

Partner with us to drive your brand to market leadership.

Meet the Leadership

  • Strategy Advisor

    Geri, a seasoned industry expert with over 35 years of healthcare marketing and publishing experience, has worked across diverse therapeutic areas such as CNS, HIV, human growth hormone, diabetes, oncology, cardiovascular health, rare diseases, and orphan drugs.

    Her skills, honed through agency and manufacturer roles, encompass brand strategy, positioning, branding, campaign development, tactical implementation, and prelaunch to post-launch planning and execution.

  • CEO & Founder

    Natalie is an accomplished brand leader with extensive experience in healthcare commercial roles. She blends strategic acumen with a deep understanding of multiple therapeutic areas, making her an invaluable asset for your brand’s success.

    Her career encompasses both pharmaceutical and biotech brands, as well as advertising agencies, with expertise in marketing, market research, sales, and managed markets. Natalie is driven by a passion for patient-centric approaches and outcomes, and she is dedicated to addressing unmet needs in rare and complex diseases.

Connect With Us

Connect With Us