A brand agency specializing in building brands concentrating on complex diseases and innovative therapeutic initiatives that push healthcare boundaries to advance patient care.
Building ▪ Better ▪ Brands ▪
Building ▪ Better ▪ Brands ▪
What We Do
Whether building a brand from the ground floor or repositioning an existing brand, B3 brings a diverse set of talent and tools to create your market leader brand.
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Competitive analysis, positioning, message architecture and content development.
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Experts in brand hallmarks, brand creative design and campaign development across digital, social and traditional media.
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Including omnichannel and CRM architecture design, social and traditional media, SEO/SEM analytics, field force tools, and more.
What Makes Us Unique
We connect all the elements to create market- leading brands. Our accomplished experts combine cross-functional pharmaceutical and biotech brand management and ad agency expertise to drive your brand’s market leadership.
Proficiencies are rooted in marketing, market research, pharmaceutical sales, and managed markets targeting each of your brand’s critical audiences.
Why Partner With Us?
Your B3 Healthcare team is designed to deliver collaborative, compelling, and adaptive solutions ensuring your brand’s goals are achieved while maximizing your brand’s investment.
Our extensive connections enable us to match your specific needs with the right experts; from copywriters and art directors to social media strategists, website designers and analytics managers.
Meet the Leadership
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Geri, a seasoned industry expert with over 35 years of healthcare marketing and publishing experience, has worked across diverse therapeutic areas such as CNS, HIV, human growth hormone, diabetes, oncology, cardiovascular health, rare diseases, and orphan drugs.
Her skills, honed through agency and manufacturer roles, encompass brand strategy, positioning, branding, campaign development, tactical implementation, and prelaunch to post-launch planning and execution.
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CEO & Co-FounderNatalie, an accomplished brand leader in healthcare commercial roles, combines strategic acumen with an in-depth grasp of various therapeutic areas. Her experience spans both pharmaceutical & biotech brands and advertising agencies covering marketing, market research, sales, and managed markets. She is driven by a passion for patient-centric approaches and addressing unmet needs in rare and complex diseases.
Her background includes leading 16 brands, numerous therapeutic areas, and prelaunch, launch, and post-launch excellence.
Connect With Us
Connect With Us